It’s been proven true across a variety of professions and for many decades, better coaches produce better results. Unfortunately, when it comes to the sales profession, there is often a tremendous gap between managers’ perception of their coaching effectiveness and the reality sellers are experiencing.Our GUIDE to Sales Coaching can help you lay the foundation for an effective coaching program that will transform your managers into exceptional coaches. In this whitepaper you will learn:
Why effective coaching is essential to sales excellence
The difference between management and coaching
How coaching differs from feedback
A five-step model for coaching that drives capability and performance
How to develop mathematically valid sales success plans that motivate salespeople to exceed quota
How to measure and evaluate coaching effectiveness
